Case 03 / The Crimson Market / AustraliaA market made
A market made
for players.
Product ownership across discovery, listings, peer-to-peer transactions, reward tiers, and the customer-facing experience.
Visit live product
Client film / Maxim Rioumine
“A product partner who stays.”
Hear the product story directly from the CEO.
What Upvave owned
Commerce mechanics without losing the culture.
The work joined marketplace fundamentals with a product language that makes sense to gaming audiences. Search, seller flows, trust, P2P transactions, and rewards all had to feel like parts of the same product.
- Listings and discovery
- Marketplace search
- Peer-to-peer transactions
- Rewards tiers
- Frontend product experience